It’s a big hammer to swing.

If you have met me, and you have engaged me in a discussion about my studio, it is easily apparent that I am overly ambitious. At times it is hard for me to hold back my excitement about professional photography. It becomes difficult for me to distinguish between my dreams of achievements I wish to create through my style of photography, and thoughts that are just, well, to far out in left field to ever really happen. But no matter how crazy my ideas are, I keep them close at hand and always at the forefront of my mind. The fire is always burning bright.

Over time, many dreams have been packed away, deep in the forest of my mind, just waiting for their time to re-emerge. Recently, the floodgates have opened, and now I am thinking really hard about the future of my photography and my company.

The question that I am faced with is this. How big of a hammer can I swing? How big am I willing to take my business?

The birth of twins will make you re-evaluate your entire existence. My son and daughter are now almost five months old.

I just got back yesterday from a marketing consulting firm. In the next 6 months I will be launching a mass marketing campaign on the city of Houston based upon their recommendations.

In the past, my goals for the future of my company were rather vague. A blanket statement if you will. I wanted to be the most sought after wedding photographer in Houston. Truly, over time, I think I could have gotten to this place on my own merits. But now my dreams are becoming a bit more defined. Now I am focusing on what that looks like, and I want to accelerate the process. After all, I know I am not an ad writer. I need help with that. An agent if you will.

How do I plan to measure my success? Yes money is nice, but as an artist, recognition is what I am truly after. As an artist, you want people to know your style of work. Your wish is that people desire your individual style so deeply that they seek you out to furnish their homes with your work. And when the patron hangs your artwork on the walls of their home, you hope that they truly feel that it is the finest piece of artwork in their possession.

Now this may seem self-centered, but as an artist, shouldn’t this be what you are after? Shouldn’t this be your goal? I do not want to believe that an artist has to be dead before his or her work can be sold for profit. The only other option I see is taking photos for blackmail, but I don’t think that is going to work out. Ya, not so much.

I have found with the birth of my children, that my dreams are becoming more and more specific, and I am putting it in writing for the world to see so I can stay on track. I am at the beginning of a five year lease. I have an office space in The River Oaks Tower on the corner of Kirby and Richmond. A very nice location, but I have no signage on the street. I want and need signage on the street. At the end of my five-year lease I would like to begin the construction of my own studio, on my own land, close to the corners of Richmond and Kirby in Houston. I want a sign out front that would be worthy of The Las Vegas Strip! From there I want to open a second location in downtown Houston that would specialize in Executive Portraiture. My third location will only be open one month out of the year and it will be located in Brenham to take advantage of the annual bluebonnets. And my fourth and final location will be located in Galveston, for portraits taken on the beach. All of these locations will be on my own land, and in buildings that I build from the ground up.

That’s a big hammer to swing, and I am going to find out if I am the man for the job.

Aric
Houston Wedding Photographer

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