There Is No Perfect Wedding Album

There is no perfect wedding album, there are only perfect wedding albums.

Watch this video by Malcolm Gladwell and you will understand why Solaris offers it’s clients 14 different albums to chose from, consisting of four different styles of album design.

By embracing the diversity of our customers, we can provide a better service.

Malcolm Gladwell would say that professional photographers do not live on a level of hierarchy with one photographer offering a better product than another photographer. Professional photography exists on a horizontal plane, with no good photography or bad photography, with no perfect photography or in-perfect photography, but only different kinds of photography that suit different kinds of people.

It’s a fun video.

Aric C. Hoek BFA, CPP
Professional Photographer
2012 President PPGH