Houston Photographer
Aric C. Hoek BFA, CPP, Author
the Master of Shadows ®
281-477-7222

Archive for the ‘Articles Written by Aric’ Category

Are You “My Brand Of Kool-Aid”?

June 17th, 2007

You would be surprised how often the following happens. Often enought that I am writing this post. Two people contact the studio via our contact page on the same day, and both inquiries are requesting our services on the same wedding date. Yikes! Who do I reply to first? Lets call the first inquiry, Customer [...]

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Saturday Night

January 13th, 2007

Gavin and Katie are in Bed, and they are not to happy about it. Toni is running her restaurant and will not be back home until 2am. I will say goodbye to her when she gets home and be on the road by 3am to San Antonio to attend The Professional Photographers of America’s Imaging [...]

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Welcome!

December 17th, 2006

After 21 years I have come to realize that photography isn’t a visual product, it’s an emotional one. It’s a product of personal identity and the ultimate symbol of undying love, time, passion, elegance, and achievement. For many, their photographs become their prized possessions. With cameras so accessible, how do you chose a photographer to [...]

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