Houston Photographer
Aric C. Hoek BFA, CPP, Author
the Master of Shadows ®
713-524-3303

Archive for the ‘Thoughts’ Category

Getting ready for my client’s wedding.

March 6th, 2010

I am contractually obligated to show up at a specific time, and a specific place, each weekend. And, I must be prepared to perform to the best of my abilities. Which means there is some prep work before heading out to photograph a wedding.
Primarily, I am getting my equipment ready. [...]

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Ten Houston Wedding Photographers

February 25th, 2010

My mission statement is very simple and is composed of two parts. I want to help as many families as I can with my artwork, and I want to help as many photographers as I can with my knowledge.
One challenge for many photographers today is to obtain a respectable ranking on many of the [...]

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Crossroads

February 24th, 2010

I have been thinking about my studio space the past few months as my five year lease in my current location is going to expire in exactly one year and four days from today. Currently I am located in a very nice professional tower, in a very nice part of Houston, and I have [...]

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Houston Wedding Photographer – Select a Seasoned Photographer to Capture the Mood of Your Special Day

February 4th, 2010

When planning a wedding there are many items that go on a list that must be researched, the perfect solution found, and then marked off the list. One of these items is finding a photographer that suits a couple’s needs. Being a bride-to-be is an exciting time yet it can also be quite [...]

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Free Monthly Newsletters by Aric. Free eBook with Sign Up.

April 28th, 2009

Straight from the middle-of-the-night keystrokes of Aric himself, Aric’s newsletters are full of thoughts and real world examples about photography and the business of photography from the point of view of Aric.
No matter what the subject matter, there’s always a photographic tip or a new resource for you to discover. Aric’s newsletters are [...]

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I Need Help Locating These!

December 18th, 2008

I have been studying ways to make my upcoming workshops a bit cooler than the rest, which means I am reading blogs.  Event Manager Blog is one that I read quite often.  
Today they posted, and in that post there is a photograph of thousands of people at a class.  The front two rows of [...]

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The #1 Wedding Photographer Horror Story.

November 25th, 2008

So, I had a consultation in the studio the other day, and I heard a story told from my guest.  I’ve heard it before.  Basically it was the horror story of the client never getting their wedding album, or what ever product they had ordered from their photographer.
They are of course telling me this story [...]

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Plenty to be Thankful for This Thanksgiving

November 24th, 2008

Like many of us this week, we are rushing to get a full week’s work done asap, to possibly take Wednesday off and enjoy  a five day weekend.  This year is a bit different for me, as I have a wedding to photograph this Friday.  The wedding was originally scheduled to transpire the weekend that [...]

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Annie

November 24th, 2008

Annie Leibovitz has a new book coming out! Count me in. Listen to the NPR interview.

BubbleShare: Share photos – Craft Ideas

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Adios Netflix.

November 21st, 2008

Dear Netflix,
Thanks for all the laughs. You really have made things easier when I sit for hours on end at my workstation designing albums. But Netflix, things have changed. With the failing economy, it just doesn’t feel like the right time to be in this kind of a committed relationship. We’ve been drifting apart [...]

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My Good Friends.

October 20th, 2008
My Good Friends.

This is a bit of a long story, so bear with me.
I’m a pretty heavy sleeper. My wife Toni is a General Manager of a Chili’s, which means she works harder and longer than I do. There are many nights when she gets home at 1 or even 2 in the morning and [...]

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The Bella Terrazza, The Tuscan Villa of Garden Oaks, and The Chef’s Table Closed Their Doors!!

September 29th, 2008

The Bella Terrazza, The Tuscan Villa of Garden Oaks, and The Chef’s Table were all wedding and event facilities owned by Titus Inc.  While we are not sure of all the alleged details, as we have not verified the facts , we do know that these three facilities were recently closed overnight and over 100 couple’s weddings [...]

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Hi. I’m a PC… and I Was Made on a Mac.

September 21st, 2008

For years, Apple has been wildly successful with their “I’m a Mac” campaign, but recently PC has been hitting back with their own version.
However, would you believe that the PC ads were made on a Mac!!!

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There Is No Perfect Wedding Album

September 4th, 2008

There is no perfect wedding album, there are only perfect wedding albums.
Watch this video by Malcolm Gladwell and you will understand why Solaris offers it’s clients 14 different albums to chose from, consisting of four different styles of album design.
By embracing the diversity of our customers, we can provide a better service.
Malcolm Gladwell would say [...]

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