Primrose School at Crossroads Park Spring Shoot 2011
To the parents of Primrose School at Crossroads Park, My name is Aric Hoek, and I too am a Primrose Parent, and our twins Gavin and Katie currently attend Primrose School at Crossroads Park as well. On April 5th and 6th I have the privilege of creating the Spring portraits for the the school. This [...]
Leave a comment | Keep Reading»Family Portraits at Your Home
Introducing our new Mini Location Child Portrait Sessions. Introducing our new Mini Location Child Portrait Sessions. Questions and Answers: How much is my session and DVD? $175. Add $25 for each additional subject. When is payment due? At the time of your session. What is on the DVD we receive? Your DVD will contain retouched [...]
Leave a comment | Keep Reading»Crossroads
I have been thinking about my studio space the past few months as my five year lease in my current location is going to expire in exactly one year and four days from today. Currently I am located in a very nice professional tower, in a very nice part of Houston, and I have a [...]
Leave a comment | Keep Reading»Madonna and Child 3 of 3

Madonna and Child 1 of 3. Madonna and Child 2 of 3. Madonna and Child 3 of 3. Aric C. Hoek BFA, CPP Professional Photographer 2012 President PPGH
2 Comments | Keep Reading»The Day of The Opening.
After two months of photographing families of The North West Houston Mothers of Multiples, the day of the unveiling was here. From 10 – 12 today families came to pick up their portraits and the party was a big hit.
1 Comment | Keep Reading»NWHMOM Images Go To The Lab For Printing!
It’s Monday at 4:25 pm, and I am in The Woodlands, which is North of Houston. I am here to give a talk tonight to the Woodlands Photography Club. My talk doesn’t start until 6:30, so I have a few hours on my hands. I got here early to avoid traffic. Beth and I spent [...]
Leave a comment | Keep Reading»What is That?
What Is That? Is that light at the end of the tunnel? Not a problem, I’ll just snuff that right out. A quick review. Over the past two weeks Beth and I have successfully photographed our first 16 families! WOW! Not to mentinon two weddings. And according to my schedule, we have another 8 families [...]
Leave a comment | Keep Reading»Party Party Party!
I had an idea last night. I love those A Ha moments. The special that I am running for The North West Houston Mothers of Multiples involves printing a wall portrait for each of the families. Because the special was free for the families, I need to find ways to save money while producing all [...]
Leave a comment | Keep Reading»It’s The Little Things That Make a Big Difference In The Bottom Line.
I know the world of wedding photography. I live it. But family portraiture, now that’s a different story. I have worked for many many portrait studios in my life, and I was very selective in the studios I worked for. But until now, I have not attempted to run a family portrait business on my [...]
Leave a comment | Keep Reading»The Envelope Please!
About 2 months ago now, I got an email from a bride that wanted to book my wedding services for November of 07. I had to refer her to another photographer because I was already booked for the date in question. So I have found myself at a crossroads. How do I increase my business? [...]
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