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Welcome! If you are driven to learn more about wedding photography, then you have come to the right place. My name is Aric Hoek, and I’ve been on a 24 year journey as a professional photographer. Many of the items for sale here are FREE to members of The Pro Photo Business Forum. Everything here is priced with the beginner in mind. You’ll never be the same. You’ll be better! Join the Pro Photo Business Forum today. ppbflogo_v1

01 Wedding Album Templates

FIRST! Know that members of The PPBF receive these templates FREE of charge.

LOOK. Watch this short demo video to learn about the templates.

With your purchase you will receive 88 beautiful wedding album templates. Each template is either 12×12 or 12×24 at 300dpi. Your download will also include an image catalog of each of the templates for ease of use.

Software required to use these templates: Photoshop

Price: $4.95

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02 eBook Bundle

Purchase both “Actions You Can Take to Promote and Protect Your Studio” and “Marketing and Selling Wedding Photography” as a bundle for 20% off.

Price: $23.95

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03 Actions You Can Take to Promote and Protect Your Studio

“Education costs money, but then so does ignorance.” – Sir Claus Moser

Would you like to know how we keep our phones ringing without having to pay for expensive magazine ads? Would you like information that will help you to book many more weddings in the future? Of course your answer to these questions depends on whether or not you like the work of the wedding photographer in question. At only $9.95, even the advanced wedding photographer can purchase this eBook with little to no risk to themselves and very possibly gain an additional set of tools that will help their business to grow.

“I‘ve been a professional wedding photographer for 14 years, and I can honestly say we have generated thousands upon thousands of dollars for my studio by using just one of the calls to action described in this eBook, and we continue to use this business technique today. The information is worth so much more than the price of the eBook!”
David Jones
, CPP

“Aric quickly takes you to the next level in your profession as he shares his secrets of success.”
Alvin Gee
Master of Photography PPA
Photographic Craftsman PPA
Camera Craftsmen of America

“If you are even considering entering the Wedding Photography World, this is a must “hands on primer”. Read the book, study the book, then DO the book.

Aric has such great practical ideas to save you such headaches and heartaches, and well as the all important Money matters…..You should know this book like you know your camera manual!

Best wishes and blessings to all who strive to create such precious memories and stories for others.”
Carol Andrews
Master Photographic Craftsman,
Approved Business Instructor
SMS photographic Consultant and Instructor
PPA Board Of Directors

These no nonsense tips aren’t just for beginning wedding photographers. Everyone can benefit from Aric’s insight. I wish someone had told me some of these when I was first starting out – it would have saved me a lot of trial and error.”
Brad Barton
A major contributor of The Texas Photo Forum with over 10,000 posts.


Download this eBook today and learn how I have other wedding professionals proudly promoting my services to their clients.

You’ll learn how I generate new business without purchasing magazine or website advertising. I’ll teach you how create a steady stream of couples contacting you wanting your services! In some cases, you will be able to do this without spending a dime.

I’ll teach you how I politely inquire as to what my prospective customer’s budget might be, giving me the power to offer the package that best fits their needs, increasing the chances of my services being reserved and creating a win win situation for all.

In this eBook I’ll teach you how I create a customer retention program that helps to keep my clients coming back year after year!

I know that the value of the information contained in this eBook is easily worth 100 times the cost of this eBook. I know because I have followed the marketing instructions I prescribe, and my friends have followed these marketing instructions, and we have all booked enough weddings to make tens of thousands for each of our studios using this information.

Once you have this information I know you will understand it’s logic and implement what you have learned as fast as you can. Following the instructions held within will help you to promote your business to the right people, decrease your advertising budget, increase your bookings, and save you time. Your business will become more efficient.

Add this item to your cart for 9.95. You’ll thank yourself for spending the money.

You’ll never be the same. You’ll be better!

Price: $9.95

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04 Marketing and Selling Wedding Photography

The cover of the book you have been reading doesn’t say “Best Author”, it says “Best Selling Author”. In order to thrive in the world of wedding photography, you must become the “Best Selling Wedding Photographer”.


Aric Hoek has done it again! “Marketing and Selling Wedding Photography” is an easy to read and understand synopsis of the steps that have led Aric to become one of the country’s leading wedding photographers.

Aric takes a very organized step by sep approach that anyone could follow who would like to either begin or grow a wedding photography business. Make no mistake… these are not the stale concepts of days gone by, but are based on the internet savvy of today’s wedding photography prospects.

I can not more highly recommend this book to anyone considering a career in today’s wedding photography business. It will definitely give you a head start over your competition.

Don L. Barnes
President Texas Professional Photographers Association (2007-2008)

You must be able to overcome objections. You must be able to communicate on an unspoken level that you live and breathe wedding photography, and it would be a mistake for your prospects not to hire you. You must learn to educate your prospects as to what the benefit is to them should they choose to retain your services.

No one is going to come into your studio some day, and offer to pay you more than what your selling price because you’re a nice person. You determine your prices, and you have to educate the prospects visiting your business as to what the true value is of your service.

At some point in your career as a wedding photographer you will come to the realization that you do not own a business. You own a practice, and just as a psychologist does, you sell units of your time. There are only so many hours in a day, and we are all given the same amount of time, which means that there is a ceiling as to how much you can earn. This also means that the more efficient you become, the more successful you will become.

You must show your prospects that they will receive more in use value than they give you in cash value.

Purchase your copy of Marketing and Selling Wedding Photography today.

Price: $19.95

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05 “Aric On Photography” #1 – Foundation

This is my first lecture, and covers all of the companies I use to produce the products for our clients. The basic idea behind this talk is how to build a foundation for your studio by selecting the correct team members to help your studio offer a long line of high quality products, and to ensure your products are delivered correctly and on time.

If you are a amateur portrait or wedding photographer, then this teleseminar will help you get going on the right foot.

As I said, this is my first recording, and I did make a basic mistake with this recording. I failed to record the question an answer section correctly, and it is not included in this recording.

PPBF Members can listen to this lecture inside the forum for no additional charge.

Listen to the next issue of “Aric On Photography” Live, and free of charge!

Price: $4.95

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06 “Aric On Photography” #2 – Your Most Important Piece of Equipment

“Aric On Photography” Lecture #2 5/19./2010

This is the second lecture in the “Aric On Photography” Series. This discussion coves the importance of using your phone correctly as a new studio owner. Always remember, your phone is your most important piece of photographic equipment. Without good phone skills, your portrait studio will never get off the ground.

PPBF Members can listen to this lecture inside the forum for no additional charge.

Listen to the next issue of “Aric On Photography” Live, and free of charge!

Price: $4.95

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07 “Aric On Photography” #3 – Selling on Location

Show number three is 1.5 hours long and packed with information! Purchase this show and learn how to run a wedding portrait studio without actually owning a physical studio. During the end of the talk, I discussed setting up your booth at a bridal show. This is great information!

PPBF Members can listen to this lecture inside the forum for no additional charge.

Listen to the next issue of “Aric On Photography” Live, and free of charge!

Price: $4.95

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08 “Aric On Photography” #4 – Meat and Potatoes

During this lecture I discuss from beginning to end how to photograph a wedding with on camera flash. Follow along as we go over 600 images of an entire Indian wedding posted in a blog entry. This lecture is 1.5 hours long.

Price: $4.95

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