The cover of the book you have been reading doesn’t say “Best Author”, it says “Best Selling Author”. In order to thrive in the world of wedding photography, you must become the “Best Selling Wedding Photographer”.

Aric Hoek has done it again! “Marketing and Selling Wedding Photography” is an easy to read and understand synopsis of the steps that have led Aric to become one of the country’s leading wedding photographers.

Aric takes a very organized step by sep approach that anyone could follow who would like to either begin or grow a wedding photography business. Make no mistake… these are not the stale concepts of days gone by, but are based on the internet savvy of today’s wedding photography prospects.

I can not more highly recommend this book to anyone considering a career in today’s wedding photography business. It will definitely give you a head start over your competition.

Don L. Barnes
President Texas Professional Photographers Association (2007-2008)

You must be able to overcome objections. You must be able to communicate on an unspoken level that you live and breathe wedding photography, and it would be a mistake for your prospects not to hire you. You must learn to educate your prospects as to what the benefit is to them should they choose to retain your services.

No one is going to come into your studio some day, and offer to pay you more than what your selling price because you’re a nice person. You determine your prices, and you have to educate the prospects visiting your business as to what the true value is of your service.

At some point in your career as a wedding photographer you will come to the realization that you do not own a business. You own a practice, and just as a psychologist does, you sell units of your time. There are only so many hours in a day, and we are all given the same amount of time, which means that there is a ceiling as to how much you can earn. This also means that the more efficient you become, the more successful you will become.

You must show your prospects that they will receive more in use value than they give you in cash value.

Purchase your copy of Marketing and Selling Wedding Photography today.