You may be a fantastic wedding photographer but you won’t be in business very long if you lack the skills to effectively track your sales results. Always track your efficiency at each step of the process. How did your inquiry find you? What percentage of your initial inquires did you convert into consultations? What percentage of your consultations do you convert into paying clients? What percentage of clients do you convert into repeat clients? The answers to these basic questions will help you to develop your ability to sell your services and keep your doors open. you will have a better understanding of where you are weakest.

There are a few different software titles out there dedicated to professional photographers that will help you keep track of these statistics.  We use Success Ware.

Remember, as a wedding photographer, your time is your most profitable product. Make the most of it.

By Aric C. Hoek, owner and creator of Ten Houston Wedding Photographers