Recently I started creating a new style of family portrait session using butterfly lighting, and of course I am using my own family as examples. So far I have completed a portrait of my wife and of my daughter. Tonight I competed a session of my son, Gavin. Later this week I will try to […]
One thing I love about being a professional photographer is the access I sometimes receive and the amazing people I get to meet. I found myself shooting at The Pepsi Super Bowl Half Time Rehearsal Party last Thursday. By the end of the shoot I had seen the half time show performed three times in […]
I was very honored this week to have the Cigna National Director come into the studio for a business headshot. The movie has been sped up 400% and is best viewed in full screen.
My name is Aric Hoek and I’d like to share some real world wedding photography tips and advice you can use to ensure you get the absolute best images from your wedding no matter who photographs your wedding. You can find the simple ideas listed below and additional money saving tips to keep you inside your budget in my free […]
As far as I can tell, Butterfly Lighting (also known as Paramount Lighting) was used as early as the 1920’s by a photographer named George Hurrell. I recently purchased his book, George Hurrell’s Hollywood, and it really moved me, which is saying a lot as a professional photographer for 31 years. Soon after I […]
The desire for a very nice, formal, quiet dinner is something Toni and I have always had in common. Because of this, we traditionally celebrate Valentine’s Day one week early. We created this portrait last night moments before we left the house to celebrate at one of our favorite restaurants, Eddie V’s. Without question, my […]