All smart business owners and executives know the profitability of effectively marketing a business headshot.
After all, what good is a business headshot if you’re not prominently promoting it, and putting your best foot forward when you’re looking your best?
The truth is that it’s easy to look great once and then promote that one instance over and over, hereby getting the best possible leverage of your executive portrait, right?
Since I’ve been in the business of creating professional headshots and I’m one of the most popular headshot photographers in the greater Houston area, I’m in a superior position to help you get the most from your business headshots!
After years of research and development, here are the best ways I’ve ever concocted that will get the most mileage out of your business headshot and executive portraits:
#1 – Brochures
Brochures are one of the classic methods of promoting yourself, your business, your services, products, and even your web presence and social media profiles.
But what’s the best way to bring all of those ideas together? It’s by putting a face in front of your awesome business or service!
You can best accomplish that by prominently displaying your business headshot within the brochure of course.
Imagine if your end user recognized YOU as an authority because of a brochure you sent? Do you think you would have MORE success or LESS success if your leads recognized you?
Naturally, your competition would be at a severe disadvantage, because your customers would KNOW you, LIKE you, and TRUST you based upon your professional image.
#2 – Websites + Blogs
If your business or service is online, it’s absolutely essential to embed your executive portrait throughout its content, or otherwise place it in a place of obvious distinction!
Relationships are what stir business and make money, even in today’s world of blogging, websites, and social media.
People still want to interact with other humans, even if they’re hiding behind their computer screen or silently clicking on from their smartphones.
PS: If you’re a technical curmudgeon, and have no idea how to get a simple blog setup and installed? It’s really easy to visit websites like WordPress.com or Tumblr.com and get setup instantly!
And after you do that, you can simply edit your profile and voila! – Instantly start promoting your professional headshots online. And the best part? Blogging with WordPress.com and Tumblr.com are both 100% free and easy to configure!
Instant credibility AND the chance for you to show off your professional headshot, without breaking the bank.
#3 – Direct Mail
Have you tried sending your favorite customers a postcard? Or maybe a print newsletter? Or maybe you send coupons and promotions every quarter?
If you’re offering services, or want to be positioned as an authority, one of the best ways to accomplish that is by introducing yourself to your prospects (or even existing customers) via a print Postcard / Newsletter!
Imagine if you could reach out to thousands of businesses or leads and brand yourself instantly and automatically?
What kind of difference would that make in conversions if your audience suddenly recognized YOU as the “Goto Guy” (Or Gal!).
#4 – Online Publishing
Does your company publish online? Articles? EBooks? Kindle books? Web apps? Smart phone apps? Mobile websites?
In most instances, regardless of if you’re publishing white papers on Kindle or if you’re submitting articles, you can easily modify your accompanying profile and showcase your business headshot or executive portrait.
There are literally infinite ways to sneakily plug your business headshot throughout ALL of your online publishing!
And even if you’re NOT currently publishing, you might think of the positive effects that publishing would have on your business, let alone the personal branding aspect that become possible when you distribute your professional headshots within any (and all) syndicated content.
TIP: Publishing content on Kindle is easy, free, and can give you a major boost in credibility if you’re published on Kindle!
Best of all? You can easily display your professional headshot right on Amazon, while “siphoning” off of their immense credibility and authority! All for free!
(And heck, you might even make some sales for publishing white papers, reports, tutorials, or any other content that your prospects might appreciate).
#5 – Email Marketing
Have you ever considered email marketing? Because it’s a great (and cheap) way to contact your end user demographic.
And the best part? Inserting your executive portrait into each and every email is a breeze, and probably the smartest and surest way to brand yourself for cheap!
It doesn’t matter if you’re selling local services, or if you’re a corporate salesman, email marketing can be a great way to be in touch with your customers, and even deliver content!
Best of all? Imagine if you were attaching an image of your corporate headshot in each and every email that you ever sent?
Do you think you would have MORE brand recognition or LESS brand recognition if you were prominently showcasing your executive portrait to thousands of email subscribers? Food for thought. 🙂
TIP: You can use services like Aweber.com, ConstantContact.com, or GetResponse.com to immediately setup an email campaign without breaking the bank! Imagine if you were collecting emails from your customers and emailing them your weekly promotions, while plugging your executive portrait at the same time!
#6 – LinkedIn
Make no mistake – LinkedIn is the world’s top social media website for professionals, NOT Facebook! For that reason, LinkedIn is one of the most important social media platforms in which to promote and market your business headshot.
If your end users, customers, and website visitors can easily find you on LinkedIn, they’ll psychologically consider you to be more professional than any of your competitors who are absent!
So you get the benefit of being known, trusted, and liked, and seen as a professional. Not bad right?
TIP: I see so many people (and businesses) uploading shabby images on LinkedIn! Remember that your smartest and most affluent clients are likely to be found here, so always put your best foot forward with a very attractive business headshot.
Now’s your time to shine, don’t fumble when your best clients are watching!
#7 – Facebook Pages
Facebook is not the most important social media website for business, but always remember that your end user demographic is definitely using Facebook, period.
For that reason, and since it’s one of the most popular websites on the planet, your business would be crazy to not be promoting itself (and more specifically, your corporate portrait) on Facebook Pages.
It’s one of the best ways to show that you and your team are the professionals that everyone knows you are, while at the same time you’re still hip, cool, and good people!
Side Note: It’s also advised to keep your personal Facebook profile clean and never use an image you wouldn’t show each and every one of your clients!
(Remember that your smartest clients are on Facebook, so don’t show anything you wouldn’t be proud of!).
My advice: Use a professional headshot for your personal profile in addition to any Facebook Fan Pages!
#8 – Google Plus
Google Plus is a “Little Used” yet “Highly Underrated” social media profile that will definitely garner respect and prestige, with the backing of Google as an added bonus.
Google is the most visited website on the planet, so having your professional portrait attached to a Google Plus page can not only give your company website an added popularity boost, but also effectively promote your professional portrait on one of the best locations possible, in front of potentially MILLIONS of end users!
Tip: It’s my opinion that Google favors websites that use Google Plus profiles, so be sure to promote your websites on your Google Plus profiles in addition to your business headshot!
#9 – Twitter
Adding your business headshot to your Twitter profile is one of the easiest and fastest methods to gain credibility for your brand.
Twitter has over 271,000,000 monthly active users, so it’s safe to say that your customers are here, and they’re watching! (Source: https://about.twitter.com/company)
So, give them something to look at! Give them access to your BEST professional headshots, so that they know you and your business are professionals worthy of their business.
TIP: Twitter can be confusing if you’re not very tech savvy! But remember that you can instantly get setup for free and immediately start interacting with other professionals in your area of expertise, which is another great way to share and market your professional headshot for free!
#10 – Misc. Social Media Profiles
The truth is that there are so many different ways to market your professional headshots these days.
Years ago it was nearly impossible to get this type of leverage of you when you’re looking your best.
A few other websites and social media methods that come to mind are using websites like YouTube, Pinterest and StumbleUpon which are all hugely popular and allow you to personalize your profile with your own Professional Headshots.
Also, it’s a great idea to update your Instant Message Clients (like Skype, AIM, or Google Messenger) with your professional headshots.
Finally, it can be a great idea to use your professional headshots as an avatar on different discussion boards and forums that might exist in your area of expertise.
Conclusion: Business Headshots Can Make Your Business More Money
By now you realize the importance of promoting your professional headshots EVERYWHERE.
You also realize that with today’s technology, the essentiality of having a professional headshot is through the roof!
And that’s good news, because there are near infinite ways to take advantage and literally “cash in” on your headshot like never before.
And I hope you take action and really get the most leverage possible, starting today!
And why wouldn’t you? You’re perfectly entitled! And remember the invaluable benefits of having an executive portrait that speaks you in volume, and helps you and your organization shine!
A Final Word Of Advice Regarding Your Professional Headshots
Remember that first impressions count! And there are so many different websites to promote your corporate headshots, that it’s literally mind boggling.
The beauty, and your main advantage, is your corporate headshot. That’s how you can stand out in the world of information technology and social profiles.
Think About This For A Moment…
I have a question for you – if you can make an awesome first impression with your ideal clients, how many first impressions would you make, and how often?
Hopefully your answer is “To as many potential clients as possible, and as often as I possibly can!”
And the best way to leverage your first impression, is by having an awesome business headshot created by a proven and reliable headshot photographer.
Don’t risk making yourself, or your company look bad with an UNPROFESSIONAL image!
Need A Professional Business Headshot? I’m Your Guy! Contact Me Today!
If you want to schedule some time and get some customized professional business headshots, so you can FINALLY look your best and showcase that to your clients, then click below to see my availability:
(Interested in us visiting your business on-site? Check our availability!)
Additional Cities We Service
Dallas Headshots – San Antonio Headshots – Austin Headshots
Why Use Solaris For Business Headshots?
A lot of potential clients might be thinking “What’s the point of getting a professional headshot when I can just take one with my smartphone?“
And the truth is that if you want to make the best impression with the best clients possible, it’s always a good idea to showcase your best image when you’re at your best!
That’s what I specialize in, and that’s why I’ve been awarded Houston’s Photographer Of The Year on two different occasions.
When you get a professional headshot taken with me I guarantee you’ll look your best. And with this list you just read you’ll be able to take advantage of your business headshot better than 90% of your competitors.
So, I’ll be your secret weapon.
