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Aric C. Hoek - Solaris Studios

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You are here: Home / Headshots / Business Headshots / Client Appreciation Day: A New Approach to Your Customer Retention Program

Client Appreciation Day: A New Approach to Your Customer Retention Program

August 9, 2023 by Aric Leave a Comment

Wouldn’t you love more repeat business?

I have a guaranteed way to get a dozen past clients into your office all on the same day, while instantly transforming their website into an unforgettable reminder of your business!

In today’s fast-paced business world, maintaining meaningful connections with past clients can be a challenging task. Often, reaching out to them without a tangible reason might seem like an intrusion, or even worse, spam. That’s where Solaris Studios steps in with an innovative win/win solution.

Imagine inviting your past clients into your office, not for a sales pitch, but for a unique and valuable offering: a complimentary professional headshot.

Solaris Studios will set up a high-end headshot studio at your location, providing your past and current clients with a fresh and engaging headshots.

Book Now

Your New Client Appreciation Day. Here’s How It Works:

Red tie headshot.
Professional headshot of a business executive, captured during a recent Client Appreciation Day event.

Your Client Appreciation Day is more than a mere marketing strategy; it’s an authentic gesture that adds tangible value to your clients.

By offering a complimentary business headshot, you’re giving them a real benefit rather than a simple promotional email. And most importantly, this initiative creates four legitimate reasons to reach out: the invitation to a valuable event, an instructional attire guidance email, a timely reminder, and a shared success email.

Unlike typical marketing communications, each touchpoint in this program is centered around something concrete and valuable to the client, fostering trust and appreciation rather than a sense of intrusion. It’s a sincere, non-spammy way to reconnect with past clients, building stronger relationships and potentially reigniting interest in your services.

  • Announcement: Notify your past clients about the event, giving them a legitimate reason to reconnect.
  • Attire / Grooming Guidance: Send a one-week warning with attire and grooming suggestions, making them feel well-prepared.
  • Event Reminder: A 24-hour reminder ensures they remember their appointment.
  • Success Email: A follow-up email announcing the success of the event and hinting at a future opportunity, keeping the relationship warm.

These custom emails, provided as Word documents, can be modified to fit your branding and voice, offering an authentic touch.

It’s not just headshots – it’s a prepackaged marketing service fused with top-notch headshot photography.

Obvious Benefits:

Solaris Studios brings a new dimension to client engagement, allowing you to foster positive relationships and offer something of real value. The clients leave with a beautiful headshot, and you gain a renewed connection that could lead to further collaboration.

  • For Your Business: A genuine reason to engage with past clients, potentially leading to future business opportunities. Past clients come back to your office for their new headshot.
  • For Your Clients: A complimentary professional headshot, enhancing their personal branding.

The Hidden Benefit!

Every time your client looks at their own website, containing the headshots you provided, they will be reminded of your business!

Your Customer Appreciation Day will transform your customer’s website into your own personal laser-focused marketing tool!

Tailoring to Your Needs:

In-Studio Headshot with grey background and red tie.
Reconnecting with a valued past client during a Client Appreciation Day at their office. An opportunity like this not only provides quality headshots but strengthens business relationships and brings clients back into the company’s fold.

Whether you want to pamper your top 10 clients or extend this offering to all past clients, we can tailor the service to meet your needs and budget.

An Annual Tradition Creating Customer Appreciation

Imagine the success and goodwill generated by your new Client Appreciation Day: smiles on faces, renewed connections, and a palpable sense of appreciation in the air. This isn’t just a one-time event; it’s an opportunity to create a cherished annual tradition.

The second year, you can create even more value by inviting any new team members your clients have brought on! Your clients may come to depend on this complimentary annual service!

By offering this tangible benefit to your clients year after year, you’re not only staying in their minds but also cementing your reputation as a thoughtful and generous partner. Clients will come to look forward to this annual occasion, knowing that they can count on you for more than just your primary services.

It’s an ongoing relationship-building strategy disguised as a beneficial annual event.

Seasonal Special Opportunities

Unlock unique benefits by scheduling your Customer Appreciation Day during Solaris Studios’ select months! By planning this exceptional event for your clients in June through August or December, you not only fill the studio’s calendar but also tap into special incentives tailored just for these months.

Conclusion:

This Solaris Studios’ headshot event is more than a photography service; it’s a strategic business tool designed to reconnect, reward, and revitalize your relationship with past clients.

Contact us today to discover how we can turn this innovative idea into a profitable reality for your firm.

Filed Under: Business Headshots

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Aric C. Hoek, BFA
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Solaris Studios, Inc.
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